For decades, audiences have discovered new artists from music videos. Hit music videos are often just as memorable as the songs they were created to promote. While television channels like MTV once were the primary outlet for music videos, they are now predominantly viewed on social media and online video-sharing websites like YouTube and Vimeo. This gives artists an even greater opportunity to develop an audience that will follow and share their content. A viral music video can be career-defining for an artist and even propel a song to the top of the charts.