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A Motion Graphics Designer utilizes visual effects (VFX) to create visually striking work that will leave an impact on your project’s target audience. Some will create an entire spot with their computer while others will add graphic elements to a live action spot.
Motion Graphics Designers tend to focus on two different styles of animation, 2D and 3D. Each designer works in his or her own style from infographics to animated characters. It’s important when selecting your designer that they are well versed in the style of animation you are interested in having created.
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They take pre-existing graphic elements created by a designer and make them move on screen. Working in computer programs such as Adobe After Effects they will incorporate and animate elements such as logos, banners, title cards, and lower thirds. Other motion graphics artists will take characters and bring them to life on screen by making them move and speak.
Motion graphics designers will work with your producer and director to determine what would make your project more visually engaging for your audience while serving the narrative you’re hoping to tell.
Experienced Motion Graphics Artists and Animators all have portfolios that highlight their best work. It’s important to review the style and quality of their previous work to evaluate if that creative is the best choice for your project and present your message.
Another important consideration is your project’s budget. Animated spots are often priced by each minute of production. Extensive visual effects work can be very expensive. The more detail your video requires the more time and attention the artist will have to dedicate to it. A good motion graphics designer can help you determine up front the best quality visual effects style you can afford for your project.
At Creative Humans, it’s easy to browse the profiles of first-class Motion Graphics Artists and freelancers so you can get a sense of their work and make the right hire for your project.
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