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The Art of Film and TV Networking

The film and television industry is all about connections. Building and maintaining strong relationships with others in the media industry is one of the best and most effective ways to achieve steady career growth.

Networking can be a daunting task, though, leading many in the industry to avoid putting as much time and effort into it as they should. But by mastering networking, you can develop strong industry connections that help you achieve your long-term career goals.

Here’s what you need to know about how to master the art of Film and TV networking.

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Why Maintaining a Strong Network of People is Important?

The media industry is highly competitive, making it all the more important to take networking seriously. Making meaningful connections in the industry will help you build your reputation and accomplish your career goals.

Having a strong network of media professionals also makes it easier to gain access to new opportunities as people are more likely to take a chance on someone they know—especially if you have a reputation for delivering high-quality work.

When networking, you should be looking to form mutually-beneficial relationships. Moreover, you should be looking to build lasting connections that can benefit you in the long run—not just connections that benefit you now.

By focusing on building and maintaining a large film network, you can maximize your opportunities and set yourself up for long-term success.

Film and TV Networking: How to Build & Maintain Relationships

So how do you go about building and maintaining relationships in the film and TV industry?

Networking can be difficult, and there is no one right way to do it. To build a strong network, you need to know where to look and how to capitalize on opportunities.

To help you master the skill of film and tv networking, here are a few key ways to build and maintain relationships in the film industry.

Networking at Award Shows & Conferences

For individuals new to the advertising and marketing industry, attending award shows is one of the best ways to meet other professionals in the industry and build meaningful connections. 

For those looking into the film industry, film festivals bring in experienced filmmakers from all over the country. Post-screening Q&As, local happy hours, and other social events that take place at these festivals make it easy to make connections.

If you’re more focused on television advertising and marketing, award shows are where you want to be. Award shows you should consider attending (and schmoozing at) are the AICP Awards, the Emmys, Cannes Lions Festival, the Ad Age A-List Awards, to name a few.

Whether you have a project debuting or not, attending events such as this can grant you access to new and exciting opportunities. Your goal should be to meet with as many industry professionals as possible. Don’t forget to exchange contact information so that you can stay in touch.

Speaking at conferences is also a great way to get yourself in front of all the people you want to do business with. It gives you the opportunity to be a thought leader in the industry and also build your profile and professional network.

Take Advantage of Linkedin

Linkedin is an indispensable tool for media professionals looking to build their networks. Social media allows you to showcase your work and professional interest to other industry professionals.

Linkedin is also a great tool for maintaining relationships and following up on new connections. You can use all different social platforms to build your personal relationships with others in the industry, which in turn, can strengthen your professional connections. Linkedin is a great resource for building your professional network, showcase your achievements, and make connections with leaders in the industry.

You should connect with and follow accounts geared towards the media landscape to stay up-to-date with industry news and opportunities. 

When working on new projects, you might consider creating social media accounts for specific projects to market them and raise awareness.

School Connections

Not only does school help you to learn about your craft, but it also helps you build out your network and form relationships with others that might one day be able to help them accomplish your goals.

Your classmates will likely share the same goals and aspirations, and by forming relationships with them, you can help one another as you pursue your career goals.

You can also build connections with professors and other faculty members that already have careers in the media industry. Faculty members often have valuable industry connections, and by forming relationships with them, they may introduce you to their personal networks. 

Lastly, many high-profile advertising and film schools have extensive alumni networks that students can use to build their film and TV networks. Alumni are often able and willing to work with students to help them achieve their goals.

Find & Hire the Right Talent with Creative Humans

Finding the perfect creative partner for any project is all about who you know. At Creative Humans we pride ourselves on having a large network of vetted talented professionals who can help you achieve your creative goals.

The video production professionals and filmmakers at Creative Humans have extensive experience working with clients across a variety of industries to create high-quality, impactful advertisements and other marketing assets.

Take a look at these examples that showcase the talent found with Creative Humans.

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