March 2, 2021 / Creative Humans
Animated explainer videos offer an appealing, simple, and effective way to explain new products, services, and other business initiatives in an accessible manner. Brands and businesses can curate their videos to appeal to their target demographics and convey important messages via an entertaining medium. In many cases, animated video can be a more cost-effective and more engaging alternative to live-action commercials.
To help business owners and marketing managers understand what goes into making an effective animated video, here are six great animated explainer video examples from the professionals at Creative Humans.
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Whether you want to introduce a new product to your target market or you want to introduce your company to new audiences, animated explainer videos offer an elegant solution. But to achieve the best results possible, it’s important to plan your project carefully. To help you get some inspiration for your project, here are six effective animated explainer videos that use eye-catching art and high-quality writing to fulfill their purpose:
Project Budget: $45,000 - $65,000
Microsoft Office 365 is Microsoft’s proprietary software ecosystem that includes a variety of tools for business, education, and personal use. Microsoft commissioned this animated explainer video to explain how these tools can be used in an educational environment to improve productivity, collaboration, and efficiency.
The video uses 2D animation and motion graphics to showcase the various tools available in Office 365. This advertisement also uses statistics to demonstrate how these tools translate to noticeable improvements in student performance.
Project Budget: $7,000 - $12,000
To demonstrate its product succinctly and effectively, iStaging commissioned this animated video, which emphasizes how the company’s product helps capture, create, and share 360 VR tours.
The video uses 2D animation with some 3D elements to create a playful and informative explainer. The animators even use real screens to demonstrate the product throughout the video. Not only does this video effectively demonstrate how the product works, but it also explains how it can provide value to users’ clients.
Project Budget: $7,000 - $12,000
This video was created to introduce Moodcaster, a software program that serves as a casting platform for talent and casting agents.
To demonstrate how the platform functions, the creators used screencasts combined with animation and real footage. Rather than using a voiceover, the video uses simple typography to succinctly explain key features and capabilities.
The first half of the video explains how talent can use the platform to find opportunities, while the second half explains how casters can use it to simplify the casting process. In this way, the video is able to address both halves of the platform’s audience in a single advertisement.
Project Budget: $7,000 - $12,000
Skitter's CogniDesk is a cognitive automation suite that helps companies build IT Support Virtual Assistants. This allows companies to enhance their IT support capabilities and streamline their technology operations.
The video combines both 2D and 3D motion graphics to demonstrate the product, while the accompanying voiceover explains how CogniDesk can save businesses money and improve business productivity. To wrap things up, the video advertises a free trial to encourage viewers to sign up.
Project Budget: $18,000 - $25,000
Theia’s History is an educational video that explains the theory that the moon was once a planet named Theia. As children and families are the target audience for this video, it utilizes a colorful and playful 2D animation style to appeal to its target demographic. The animation synchronizes with the informative voiceover to retain the viewer’s attention throughout the explainer.
Project Budget: $32,000 - $51,000
Apigee is a cloud service created by Google for API management. It allows leading companies and app developers to design, secure, and scale application programming interfaces (APIs). To introduce this service, Google commissioned this animated video with the intention of providing viewers with a brief overview of the product.
At three minutes in length, this explainer video introduces Apgiee’s key features and demonstrates various use cases to show how this service can benefit businesses in a variety of industries. Finally, the video encourages viewers to visit a website to learn more about the service and convert them into customers.
As demonstrated by these examples, animated explainer videos are an incredibly effective marketing tool for businesses looking for an easy way to introduce new concepts to their audiences.
To maximize the results of your video campaign, partner with professionals in animation who can work with you to plan and execute an animated video project that captures your audience and conveys your message.
The Art of Film and TV Networking
The film and television industry is all about connections. Building and maintaining strong relationships with others in the media industry is one of the best and most effective ways to achieve steady career growth.
Networking can be a daunting task, though, leading many in the industry to avoid putting as much time and effort into it as they should. But by mastering networking, you can develop strong industry connections that help you achieve your long-term career goals.
Here’s what you need to know about how to master the art of Film and TV networking.
The media industry is highly competitive, making it all the more important to take networking seriously. Making meaningful connections in the industry will help you build your reputation and accomplish your career goals.
Having a strong network of media professionals also makes it easier to gain access to new opportunities as people are more likely to take a chance on someone they know—especially if you have a reputation for delivering high-quality work.
When networking, you should be looking to form mutually-beneficial relationships. Moreover, you should be looking to build lasting connections that can benefit you in the long run—not just connections that benefit you now.
By focusing on building and maintaining a large film network, you can maximize your opportunities and set yourself up for long-term success.
So how do you go about building and maintaining relationships in the film and TV industry?
Networking can be difficult, and there is no one right way to do it. To build a strong network, you need to know where to look and how to capitalize on opportunities.
To help you master the skill of film and tv networking, here are a few key ways to build and maintain relationships in the film industry.
For individuals new to the advertising and marketing industry, attending award shows is one of the best ways to meet other professionals in the industry and build meaningful connections.
For those looking into the film industry, film festivals bring in experienced filmmakers from all over the country. Post-screening Q&As, local happy hours, and other social events that take place at these festivals make it easy to make connections.
If you’re more focused on television advertising and marketing, award shows are where you want to be. Award shows you should consider attending (and schmoozing at) are the AICP Awards, the Emmys, Cannes Lions Festival, the Ad Age A-List Awards, to name a few.
Whether you have a project debuting or not, attending events such as this can grant you access to new and exciting opportunities. Your goal should be to meet with as many industry professionals as possible. Don’t forget to exchange contact information so that you can stay in touch.
Speaking at conferences is also a great way to get yourself in front of all the people you want to do business with. It gives you the opportunity to be a thought leader in the industry and also build your profile and professional network.
Linkedin is an indispensable tool for media professionals looking to build their networks. Social media allows you to showcase your work and professional interest to other industry professionals.
Linkedin is also a great tool for maintaining relationships and following up on new connections. You can use all different social platforms to build your personal relationships with others in the industry, which in turn, can strengthen your professional connections. Linkedin is a great resource for building your professional network, showcase your achievements, and make connections with leaders in the industry.
You should connect with and follow accounts geared towards the media landscape to stay up-to-date with industry news and opportunities.
When working on new projects, you might consider creating social media accounts for specific projects to market them and raise awareness.
Not only does school help you to learn about your craft, but it also helps you build out your network and form relationships with others that might one day be able to help them accomplish your goals.
Your classmates will likely share the same goals and aspirations, and by forming relationships with them, you can help one another as you pursue your career goals.
You can also build connections with professors and other faculty members that already have careers in the media industry. Faculty members often have valuable industry connections, and by forming relationships with them, they may introduce you to their personal networks.
Lastly, many high-profile advertising and film schools have extensive alumni networks that students can use to build their film and TV networks. Alumni are often able and willing to work with students to help them achieve their goals.
Finding the perfect creative partner for any project is all about who you know. At Creative Humans we pride ourselves on having a large network of vetted talented professionals who can help you achieve your creative goals.
The video production professionals and filmmakers at Creative Humans have extensive experience working with clients across a variety of industries to create high-quality, impactful advertisements and other marketing assets.
Take a look at these examples that showcase the talent found with Creative Humans.