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How to Make the Most of Your Animation Budget

Animation has many perks. Animation is incredibly flexible, making it easy to create videos that reflect your brand’s style and your audience’s interests effectively. Animation can be used for everything from explainer videos to brand videos, making it a great option for businesses that value versatility.

But how much does animation cost and how can you make the most out of your animation budget? Read on to find the answer and learn how you can make the most of your animation budget.

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How Much Does Animation Cost?

Animation costs can vary significantly depending on several factors, including animation style, project length, who you hire to produce your video, and more. The cost for animation can range from as low as $3,000 per minute to as much as $100,000+ per minute depending on several factors, including:

  • Animation style
  • Video length
  • The complexity of the project (i.e. number of characters, scenes, etc.)
  • Services requested (e.g. conceptualization, scripting, 2D/3D animation, etc.)
  • Number of revisions requested

The more you invest in your animated video, the higher quality it’s generally going to be. Though, this doesn’t mean you can’t produce a high-quality animated video while on a tight budget — you just need to know how to optimize your budget for the best results.

How to Make the Most of Your Animation Budget

Getting the most out of your animation budget requires understanding what factors impact the cost of animation and making strategic production choices to maximize the quality of your video without overspending.

Here are a few tips to keep in mind to help you get the most out of your animation budget.

Choose the appropriate animation style

The animation style you choose will have a significant impact on the final cost of your video. To get the most out of your budget, you need to consider which animation style is the most effective while still being affordable.

There are several popular styles of animation, including 2D animation, 3D animation, motion graphics, illustration, stop motion animation, and more.

Generally, 2D animation will be the most affordable style of animation as it’s less time-consuming and labor-intensive than 3D animation or stop motion animation.

Keep it short

Most animated video projects are priced by the second, or occasionally, by the minute. In either case, the shorter your video is, the more budget-friendly it will be.

Shorter videos aren’t just cost-effective — they are also often better for engagement as viewers are more likely to watch your entire video. 

After writing your video script, make sure to read it out loud and time it to determine how long your video is. Make sure to review your script to find portions that can be cut without sacrificing your core message.

Keep it simple

The more complex your project is, the more it’s going to cost. This refers to aspects of your video such as the number of characters, scenes, and unique motions or transitions.

If you need to keep costs as low as possible, try to stick to one or two characters and use other tools, like text, graphics, and iconographies to get your message across without using too many characters.

You should also try to limit the number of unique scenes as much as possible as additional scenes require new illustrations, environments, and transitions — all of which are going to impact the price of your video.

Working With Creative Humans

Creative Humans is home to countless video production and animation professionals that can help you produce high-quality animated videos that fit your budget.

Here are a few examples of professional animation from the specialists at Creative Humans.

Financial Explainer Video

This budget-friendly animated explainer video does a great job of explaining the financial services and products that the client offers to people across the United States. To keep costs low, this explainer video uses simple illustrations, transitions, and typography rather than complex characters and scenes.

Project Day Rate: $800 - $1,200

Creator Profile

Symantec Endpoint Security

This explainer video for Symantec Endpoint Security combines 3D animation with live-action to create a short yet engaging and informative video. 

Project Day Rate: $1,500 - $5,000

Creator Profile

When to Screen for Colorectal Cancer

This simple yet effective PSA video uses 2D animation to create a colorful and engaging scene that draws viewers in and gets them to listen to the video’s message. This video keeps costs low by sticking to a single scene and one speaking character.

Project Budget: $2,400 - $6,000

Creator Profile

Creative Humans makes it easy to find and hire top video production studios and freelancers. Create a Free Account or Post a Job to get started.



How To Pitch Your Spot to an Agency: Everything You Need To Know

To create a successful pitch, it’s important to consider who your client is, what they’re looking for, and how you can fulfill their needs. A one-size-fits-all approach won’t do you any favors. Remember, your pitch should be tailored to the needs of your client so that they feel engaged and confident in your abilities.

Here’s what you need to know about crafting a winning pitch.

Creative Humans makes it easy to find and hire top video production studios and freelancers. Create a Free Account to get started.

How To Win a Pitch

1. Create a detailed brief.

Your brief is your go-to resource when pitching to an agency. Winning a pitch requires building trust with a client, asking the right questions, and demonstrating that you understand their needs. Your brief should include important information like who your client is, the target audience, the company’s goal with advertising, their products, and more. It may also include notes on your team members who are delivering the pitch, potential questions you have for the client, and any other information that can help you tailor your pitch to the client’s needs.

Keep in mind that your brief won’t prepare you for every possibility during a pitch. While your brief is an important resource that can help set you up for success, you avoid being overly reliant on it.

2. Know how to pitch via video.

After several years of remote work due to the COVID-19 pandemic, many agencies have grown accustomed to using video conferencing apps like Zoom. To make a winning pitch, it’s important to use these platforms to your advantage.

When pitching via video, remember to dress professionally, pitch from a work-appropriate space, and be mindful of your body language. Speak clearly and ensure your space has appropriate lighting. You should also practice handing the conversation off appropriately to avoid long pauses or silences.

3. Make it a team effort

When pitching to an agency, bring team members from different departments so that the client understands who will be handling different aspects of the project. This helps the client feel more confident that they’re in good hands and ensures that you can answer any questions that arise.

Your team should feel unified, and every person should have a speaking role during the pitch.

4. Establish trust

Building trust with the client is one of the most important aspects of winning a pitch and developing long-lasting client relationships.

You must help the client feel confident in your abilities. During your pitch, demonstrate that you understand your client’s needs and explain how you can fulfill those needs. Establish your credentials and show the client what makes you unique from competitors.

5. Ask the right questions

When planning your pitch, it’s important to conduct extensive research on your client and avoid asking obvious questions that make it seem like you haven’t done your due diligence. Ask questions that build on what you already know, and show the client that you’re interested in learning more.

Create High-Quality Content with Creative Humans

No matter how good your pitch is, you need quality work to back it up. The video production professionals at Creative Humans can help you create high-quality video advertisements and commercials that help you land your next pitch. Learn more below!

The First Kiss

This commercial for the Hallmark Channel plays on a common trope in Hallmark movies to promote the channel and brand. By using a trope often found in the channel’s movies, the creative director behind this commercial demonstrates a clear understanding of Hallmark's brand and audience.

Creator Profile

NIKON School | Online Food Photography

This advertisement was created to promote an online series about food photography. The commercial blends behind-the-scenes footage with the final photographs to demonstrate how students will learn to take high-quality pictures of food.

Creator Profile

Lululemon — Be the Movement

Lululemon is a fitness and lifestyle brand that focuses on healthy living. This commercial emphasizes these values by showcasing a professional dancer’s expressive movement and emotion.

Creator Profile

Get Started Today

We hope this guide helps set you up for success in winning your next pitch! When you’re ready to take your career to the next level, Creative Humans can help. 

Find and hire top video production studios and freelancers when you Create a Free Account or Post a Job to get started!

The Art of Film and TV Networking

The film and television industry is all about connections. Building and maintaining strong relationships with others in the media industry is one of the best and most effective ways to achieve steady career growth.

Networking can be a daunting task, though, leading many in the industry to avoid putting as much time and effort into it as they should. But by mastering networking, you can develop strong industry connections that help you achieve your long-term career goals.

Here’s what you need to know about how to master the art of Film and TV networking.

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Why Maintaining a Strong Network of People is Important?

The media industry is highly competitive, making it all the more important to take networking seriously. Making meaningful connections in the industry will help you build your reputation and accomplish your career goals.

Having a strong network of media professionals also makes it easier to gain access to new opportunities as people are more likely to take a chance on someone they know—especially if you have a reputation for delivering high-quality work.

When networking, you should be looking to form mutually-beneficial relationships. Moreover, you should be looking to build lasting connections that can benefit you in the long run—not just connections that benefit you now.

By focusing on building and maintaining a large film network, you can maximize your opportunities and set yourself up for long-term success.

Film and TV Networking: How to Build & Maintain Relationships

So how do you go about building and maintaining relationships in the film and TV industry?

Networking can be difficult, and there is no one right way to do it. To build a strong network, you need to know where to look and how to capitalize on opportunities.

To help you master the skill of film and tv networking, here are a few key ways to build and maintain relationships in the film industry.

Networking at Award Shows & Conferences

For individuals new to the advertising and marketing industry, attending award shows is one of the best ways to meet other professionals in the industry and build meaningful connections. 

For those looking into the film industry, film festivals bring in experienced filmmakers from all over the country. Post-screening Q&As, local happy hours, and other social events that take place at these festivals make it easy to make connections.