October 23, 2020 / Creative Humans
Social media is an ideal platform for sharing video content to promote your brand. Your followers can even boost your marketing efforts for you by sharing your content with others, making it go viral. Video content created for social media applications like Facebook, Instagram, Twitter, and others can be a significant marketing tool for any brand—but only when it’s done right. To help you create an engaging campaign, here are some essential social media video production tips.
What is it about your brand that your audience finds engaging? If you already have an established social media presence or other content types on your website, review your analytics to determine your top-performing content. You can then use that information to plan a concept for your new video campaign. While you don’t want to simply copy your successful campaigns, take a moment to consider which elements were most engaging to your audience, and use that to guide your future content.
Don’t focus on the “big picture” of your brand. Effective social media videos have a very short amount of time to deliver their messages. Narrow your messaging for your video to focus on an individual product or promotion for maximum effect.
While this might be your first video for social media, you will want your audience to associate particular visuals with your product or service to help with your brand’s identity in future marketing. Aspects like color, filters, music, and graphics can be applied to your ongoing video content to build familiarity with your audience.
On average, Facebook users spend 1.7 seconds looking at a piece of content on a mobile device and 2.5 seconds on a desktop. Additionally, 47% of video impressions come from individuals who viewed less than three seconds of a video on Facebook. This means that your video needs to engage your audience immediately, from the very first frames.
Audiences are far more likely to finish viewing your content if it is brief. Though Facebook and Twitter allow for longer videos, Instagram stories are limited to just 15 seconds. Your video content on all social media platforms should be less than 15 seconds for maximum impact. Even with this much time to work with, it’s important to remember that most users will only watch three seconds or less of a video on social media platforms. Ensure your most important message is upfront at the beginning of your video.
Many users will engage with your social media video before they even watch it—because they will see the thumbnail image. Ensure that the thumbnail is properly formatted for the platform you are sharing on, and make it engaging! A great thumbnail can make the difference between a user deciding to watch your video or keep scrolling.
Prominently feature your brand’s identifying information, such as your logo, in your video’s thumbnail. Even if users don’t view the video, they will get an impression of your brand.
Users will be more likely to share your video if they have a personal connection to it. Social media videos that include photos, comments, or video clips created by your audience can help significantly boost your engagement. Consider ways that you can include your current audience within your concept for your video.
Many social media users scroll through their feeds without sound on, and some platforms require users to actively turn sound on to hear audio. Including subtitles is essential to ensure your messaging gets across to all viewers.
While many users will watch your video without sound as they scroll through their social media feeds, don’t treat your video’s sound as unimportant. Your video’s sound is still an effective method of delivering your messaging when a user decides to listen to it.
If your video features voiceover or dialogue, record it with a high-quality microphone. A production team can also help you select the ideal music for your video as well.
Unfortunately, the major social media platforms do not all use the same specifications for video content and requirements for each change over time. Let your production team know what platforms you will intend to share your content on, so they are prepared to tailor your video content for those applications. For example, your production team will know if they will need to crop your video to fit the size limitations of a platform and shoot the footage accordingly.
Shooting content for a single 15-second video may take very little time for a professional crew. Maximize the time you hired them for by shooting your concept in several different ways or by using your location to shoot some different ideas for future social media content all at once.
Social media platforms have limitless potential for engaging with your audience and developing new business. Professional social media video production companies and freelancers can elevate your social media marketing with exceptional content. For the best results, search the Creative Humans directory to find and hire expert talent for your next social media video project.
Different Types of Animation Styles
Animated videos are a great way to connect with viewers in an impactful and memorable way. They can be used to create explainer videos, product demonstrations, and more. By partnering with a professional animation studio or an experienced freelancer, you can create unique and engaging content to share with your target audience.
One of the most important steps in the animation production process is choosing a style. Different types of animation styles convey different tones and are best suited for different purposes. To help you understand what your options are, here’s a quick overview of some of the most commonly used animation styles.
The best type of animation style for your production will depend on what you are hoping to achieve with your video. Additionally, different styles have varying cost and time requirements to keep in mind.
From standard 2D animation to stop motion, here are 10 of the most popular types of animation styles that you can choose from when creating your own animated video:
2D animation probably doesn’t need much of an explanation. It’s used to create flat, 2D characters and environments. While this is one of the oldest animation styles, its flexibility makes it a prominent choice for a variety of applications, including cartoons, promotional videos, explainer videos, and more.
In traditional animation, each frame was meticulously hand drawn, which can be very time-consuming. Today, animators have access to digital tools and techniques that help to streamline the 2D animation process.
3D animation was quite revolutionary when it was introduced. Not only has 3D animation allowed animators to create more immersive, realistic animated experiences, but 3D animation also has practical applications in industries like medicine and architecture.
3D animation is often used for full-length movies, interactive advertisements, commercials, and other marketing materials. However, for simple explainer videos and similar projects, 3D animation isn’t always the best option as it can be much more time and labor-intensive.
Originating over a century ago, stop motion is one of the oldest animation styles and can be seen in many classic animated movies.
To create stop motion productions, creators take pictures of still objects in a specific sequence and string these pictures together to create the illusion of movement. In addition to offering a unique aesthetic, stop motion is a fairly cost-efficient animation style due to a lack of need for expensive equipment and facilities.
Rotoscope animation involves taking live-action footage and tracing over it with a rotoscope tool—similar to traditional animation styles that involve tracing photographs onto glass panels.
Rotoscoping is often used in situations where it's necessary for the animated character to interact realistically with the environment. Rotoscope animation is typically cheaper than standard 3D animation and is great for commercials and films.
Motion capture is a modern form of 3D animation that allows creators to create ultra-realistic animations based on live-action scenes. Motion capture is frequently used in the gaming industry to create realistic character animations and lifelike facial expressions.
The motion capture animation process involves dressing actors up in suits that track their movements and interactions so that they can be recreated with computer graphics.
Typography animation is the practice of creating animated text. This animation style is often used in movies to create interesting title screens and credit segments.
Businesses can use typography animation to create explainer videos, interactive statistic models, interesting presentations, and employee training materials. This can also be one of the most affordable types of animation styles.
Mechanical animation is used to break down the functions and configurations of mechanical products. It involves drawing and animating every detail and mechanism of a machine to create an informative visualization.
This animation style has practical applications in the engineering industry, as it can be used to make adjustments to products before development. Mechanical animation is also great for product demonstrations.