January 15, 2021 /
Video marketing has always been considered a critical aspect of both traditional and digital marketing. Videos can be used to communicate company mission statements, explain new products and services, create tutorials, and much more. Overall, they are a great way to connect with customers in a versatile and engaging way.
But is video marketing actually worth it? Is the video production process worth the time, money, and effort? Before investing in any marketing initiatives, it’s important to understand what returns you can expect to achieve. To help you explore the value of video marketing, check out these video marketing statistics for 2020.
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Is video marketing worth it? The shorter answer is: Yes, it is. But if you need some more convincing before you invest in a video production project, here are eight statistics that demonstrate the value of video marketing.
Demand for videos from brands and businesses is high and quickly growing. According to HubSpot, 57% of consumers from ages 18 to 24 prefer to see video content from businesses they support over other types of content. 56% of consumers from ages 25 to 34 feel the same. In fact, the only age group to not share this preference is consumers that are 55 or older—but still, 47% of these consumers tend to favor video content.
When it comes to digital marketing, the first challenge is getting your target audience to view your content in the first place. The second challenge is effectively communicating your message through this content. This is where video marketing shines.
Per Invisia, consumers tend to retain 95% of a brand’s message when they receive it through a video compared to 10% when delivered through text.
Generating shares is key to a successful social media marketing campaign. Videos are much more likely to be shared than other types of social content. Compared to text and image content, social videos generate 12 times as many shares! If you’re struggling to create share-worthy content on your social media channels, video marketing may be the solution.
ROI is king when it comes to measuring the success of your marketing efforts. This metric is one of the best indicators of your ability to acquire leads, increase traffic, and generate conversions.
In their 2020 report on video marketing statistics, Wyzowl found that 89% of video marketers say video gives them a good return on investment, and 87% say that video marketing has increased their website traffic.
If everyone else is doing it, it might be a good idea to consider utilizing video marketing as part of your overall digital strategy. According to the same Wyzowl report, 85% of businesses use video marketing compared to 87% in 2019, 81% in 2018, 63% in 2017, and 61% in 2016. This tells us that companies are increasingly realizing the value of video marketing and choosing to integrate it into their marketing campaigns.
Increasing web traffic and acquiring leads is an incredibly important step in the sales funnel. Once there, your website needs to be able to convert those leads into paying customers. According to Campaign Monitor, including a video on your landing page can boost conversion rates by as much as 80%.
Video marketing is widely known to be an effective way to facilitate communications between businesses and consumers, but what about B2B video marketing? Is video marketing still worth it for B2B businesses?
The stats say yes. The Content Marketing Institute found that 71% of B2B marketers use video marketing, making it more widely used than case studies, infographics, webinars, white papers, and eBooks.
Search engine optimization is a vital aspect of digital marketing. Successful SEO campaigns help increase brand awareness, web traffic, lead generation, and sales conversions. As such, it’s important for marketers to do everything they can to improve their search engine rankings.
Invisia found that websites that include a video are 53 times more likely to reach the front page of Google.
As you can see from these video marketing statistics, the answer to the question, ‘Is video marketing worth it?’ appears to be a resounding yes. But to take advantage of this powerful medium, you need to create high-quality video content that clearly conveys your message and appeals to your target audience.
The best way to accomplish this is by working with a professional video production company. From pre-production to filming and editing, a professional production company can oversee the production process from end-to-end, helping you to create a high-quality, high-converting video campaign.
Search the Creative Humans directory to find and hire expert talent for your video production project.
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The Art of Film and TV Networking
The film and television industry is all about connections. Building and maintaining strong relationships with others in the media industry is one of the best and most effective ways to achieve steady career growth.
Networking can be a daunting task, though, leading many in the industry to avoid putting as much time and effort into it as they should. But by mastering networking, you can develop strong industry connections that help you achieve your long-term career goals.
Here’s what you need to know about how to master the art of Film and TV networking.
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The media industry is highly competitive, making it all the more important to take networking seriously. Making meaningful connections in the industry will help you build your reputation and accomplish your career goals.
Having a strong network of media professionals also makes it easier to gain access to new opportunities as people are more likely to take a chance on someone they know—especially if you have a reputation for delivering high-quality work.
When networking, you should be looking to form mutually-beneficial relationships. Moreover, you should be looking to build lasting connections that can benefit you in the long run—not just connections that benefit you now.
By focusing on building and maintaining a large film network, you can maximize your opportunities and set yourself up for long-term success.
So how do you go about building and maintaining relationships in the film and TV industry?
Networking can be difficult, and there is no one right way to do it. To build a strong network, you need to know where to look and how to capitalize on opportunities.
To help you master the skill of film and tv networking, here are a few key ways to build and maintain relationships in the film industry.
For individuals new to the advertising and marketing industry, attending award shows is one of the best ways to meet other professionals in the industry and build meaningful connections.
For those looking into the film industry, film festivals bring in experienced filmmakers from all over the country. Post-screening Q&As, local happy hours, and other social events that take place at these festivals make it easy to make connections.
