January 26, 2021 / Creative Humans
Promotional videos are incredibly versatile marketing tools. From launching a startup to demonstrating new products and services, videos offer an engaging and entertaining way to communicate with your target audience.
But making an effective promotional video is often more difficult than it might seem on the surface. Writing an engaging script, choosing an impactful art style, and tailoring the content to your target audience can be a significant challenge.
To help business owners and marketers gain inspiration for their video marketing initiatives, here are eight great promotional video examples from the video production professionals at Creative Humans!
If you’re new to video marketing, one of the best ways to gain a better understanding of what works and what doesn’t is to look for inspiration from experienced creators and video marketers.
Here are eight high-quality examples of promotional videos that are engaging, informative, and entertaining.
MakerBot is a 3D printer manufacturer that markets its products to educators and professionals. This promotional video is remarkably effective for two reasons:
- It succinctly introduces MakerBot’s 3D printers—emphasizing their power and potential to be used for innovation.
- It effectively conveys the advantages of MakerBot’s 3D printers compared to its competitors’ products.
The video takes an inspirational tone, appealing to engineers and product designers whose goals revolve around creating exciting new products without limitations. The creators of this video even went the extra mile to hire real engineers and produce the video in a professional manufacturing facility to enhance the authenticity of the video.
The Brooklyn Nets decided to honor Basquiat, one of New York’s most influential and renowned artists, with a jersey inspired by his art.
To introduce this jersey, Nike Basketball debuted this promotional video, shot on film to convey an authentic grittiness that complements the impactful voiceover and soundtrack that carries the video. At only one minute long, this short video focuses on Brooklyn’s basketball culture, emphasizing themes of hope and greatness.
By evoking feelings of pride, this project is able to form a strong emotional connection between the viewer and the jersey being showcased in the video.
When shopping for a mattress, consumers are looking for a product that promises comfort and a good night’s sleep—and that’s exactly what this promotional video for Nectar Mattresses communicates. Moreover, the video emphasizes Nectar Mattresses' nationwide delivery with a catchy line: “We’re delivering a better night’s sleep to the world.”
The video takes the time to quickly highlight the product’s key benefits: comfortable, breathable layers that “feel like a dream,” and a price that beats its competitors. Affordable, comfortable, and free nationwide delivery—what’s not to like?
To wrap things up, the video advertises a special offer to entice viewers who may still be on the fence.
Cheerios cereal is a product that needs no introduction. As such, the focus of this promotional video is to establish an emotional connection between the viewer and the brand.
The video accomplishes this by appealing to some of our strongest emotions: love and nostalgia. Backed by a warm soundtrack, the commercial focuses mostly on parents bonding with their children and loved ones over a bowl of Cheerios—a fond memory that many viewers will relate to.
Honda Powersports is a division of the auto manufacturer that focuses on ATVs and other off-road vehicles.
Rather than appealing to the average car buyer, these products are geared toward blue-collar workers, athletes, and outdoorsmen. For this reason, rather than emphasizing qualities like comfort and luxury, the video highlights aspects like craftsmanship, reliability, and durability. These qualities are not only emphasized in the voice-over, but also through the various shots of the ATVs being driven on rough terrain in varying environments.
At only 30 seconds in length, the video doesn’t waste any time driving home its key point: that Honda ATVs are the perfect option for consumers looking for a high-quality off-road vehicle.
Lancaster Soft Cremes were Hershey's first new product in years, so it was important that the product’s introduction video was memorable, informative, and enticing.
The commercial starts with a quick explanation of the product’s origin—Milton Hershey’s “killer” caramel recipe. Then, the video quickly flashes forward to explain how the company has reimagined the original recipe to create delicious, smooth Lancaster Soft Cremes.
“A throwback to the past, yet totally new” perfectly sums up the product, acknowledging the candy’s historic roots while emphasizing its uniqueness.
Saks Fifth Avenue is a high-end department store known for carrying a wide variety of expensive designer brands. Saks Off 5th, on the other hand, is the affordable alternative to Saks Fifth Avenue, offering designer brands with steep discounts.
However, if this video was the first time you heard of Saks Off 5th, you’d never know it was the budget version of its high-end cousin. Rather than focusing on its cheaper prices, this short video simply showcases a selection of its jewelry via a 15-second montage of the products being worn by two different models.
When your business needs no introduction, simply showcasing the product and telling the viewer where to get it is often enough.
The Canon Selphy Square QX10 is a compact, wireless photo printer that is perfect for the average, amateur photographer who simply wants to capture life’s special moments and be able to print their pictures on the fly.
After a brief product introduction, this promotional video tells the story of a couple capturing their life through photos. Starting with the couple moving into their new home, printed pictures showcase a timeline of their relationship, from memorable vacations to the birth of their child.
Through this narrative, the video is able to effectively highlight how the Canon Selphy can help you keep a visual record of the moments you never want to forget.
When done right, promotional videos are incredibly effective marketing tools that allow companies to launch new initiatives, explain products, and form strong emotional connections with their target audience.
One of the best ways to accomplish this is to partner with a professional video production company or freelancer who has experience developing impactful videos for brands similar to yours.
The Art of Film and TV Networking
The film and television industry is all about connections. Building and maintaining strong relationships with others in the media industry is one of the best and most effective ways to achieve steady career growth.
Networking can be a daunting task, though, leading many in the industry to avoid putting as much time and effort into it as they should. But by mastering networking, you can develop strong industry connections that help you achieve your long-term career goals.
Here’s what you need to know about how to master the art of Film and TV networking.
The media industry is highly competitive, making it all the more important to take networking seriously. Making meaningful connections in the industry will help you build your reputation and accomplish your career goals.
Having a strong network of media professionals also makes it easier to gain access to new opportunities as people are more likely to take a chance on someone they know—especially if you have a reputation for delivering high-quality work.
When networking, you should be looking to form mutually-beneficial relationships. Moreover, you should be looking to build lasting connections that can benefit you in the long run—not just connections that benefit you now.
By focusing on building and maintaining a large film network, you can maximize your opportunities and set yourself up for long-term success.
So how do you go about building and maintaining relationships in the film and TV industry?
Networking can be difficult, and there is no one right way to do it. To build a strong network, you need to know where to look and how to capitalize on opportunities.
To help you master the skill of film and tv networking, here are a few key ways to build and maintain relationships in the film industry.
For individuals new to the advertising and marketing industry, attending award shows is one of the best ways to meet other professionals in the industry and build meaningful connections.
For those looking into the film industry, film festivals bring in experienced filmmakers from all over the country. Post-screening Q&As, local happy hours, and other social events that take place at these festivals make it easy to make connections.
If you’re more focused on television advertising and marketing, award shows are where you want to be. Award shows you should consider attending (and schmoozing at) are the AICP Awards, the Emmys, Cannes Lions Festival, the Ad Age A-List Awards, to name a few.
Whether you have a project debuting or not, attending events such as this can grant you access to new and exciting opportunities. Your goal should be to meet with as many industry professionals as possible. Don’t forget to exchange contact information so that you can stay in touch.
Speaking at conferences is also a great way to get yourself in front of all the people you want to do business with. It gives you the opportunity to be a thought leader in the industry and also build your profile and professional network.
Linkedin is an indispensable tool for media professionals looking to build their networks. Social media allows you to showcase your work and professional interest to other industry professionals.
Linkedin is also a great tool for maintaining relationships and following up on new connections. You can use all different social platforms to build your personal relationships with others in the industry, which in turn, can strengthen your professional connections. Linkedin is a great resource for building your professional network, showcase your achievements, and make connections with leaders in the industry.
You should connect with and follow accounts geared towards the media landscape to stay up-to-date with industry news and opportunities.
When working on new projects, you might consider creating social media accounts for specific projects to market them and raise awareness.
Not only does school help you to learn about your craft, but it also helps you build out your network and form relationships with others that might one day be able to help them accomplish your goals.
Your classmates will likely share the same goals and aspirations, and by forming relationships with them, you can help one another as you pursue your career goals.
You can also build connections with professors and other faculty members that already have careers in the media industry. Faculty members often have valuable industry connections, and by forming relationships with them, they may introduce you to their personal networks.
Lastly, many high-profile advertising and film schools have extensive alumni networks that students can use to build their film and TV networks. Alumni are often able and willing to work with students to help them achieve their goals.
Finding the perfect creative partner for any project is all about who you know. At Creative Humans we pride ourselves on having a large network of vetted talented professionals who can help you achieve your creative goals.
The video production professionals and filmmakers at Creative Humans have extensive experience working with clients across a variety of industries to create high-quality, impactful advertisements and other marketing assets.
Take a look at these examples that showcase the talent found with Creative Humans.